Winners of the 'Dexcom International Marketing Award' (DIMA) for 2020
24
November
2021
Winners of the 'Dexcom International Marketing Award' (DIMA) for 2020
We have won the Dexcom International Marketing Award (DIMA) for 2020 and this is an achievement of which we are extremely proud.
We were judged on three criteria:
- Campaign execution
- Creativity
- Business impact
We were able to achieve this important result by pursuing a twofold objective: putting the patient at the centre and supporting healthcare professionals.
In particular, what made the difference was the development of a personalised pathway - both online and offline - to provide assistance and training to people living with chronic diseases such as diabetes and using our technologies, in agreement with healthcare professionals during lockdown.
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